Watch & read
The films, and the writing behind them. Every video we post on Instagram and YouTube has a longer note here, and every piece we show at the end of a film is in the shop.
From the films
Prince Charles at Badminton, 1976
Two checks and a striped tie, and why it works.
Where the shoulder ends
The first thing a tailor checks. The long version: reading a jacket in ninety seconds.
House guides
How to read a house in hand: labels, construction, sizing and what to pay, written from the pieces that pass through the archive.
- How to identify a Brioni jacket
- How to identify a Zegna jacket
- Brioni vs Kiton: Rome and Naples
- Cesare Attolini vs Kiton: Naples against Naples
- Tom Ford vs Brioni
- Zegna vs Canali
- Tom Ford tailoring: a factory suit with a bespoke buttonhole
- Tom Ford's Gucci, 1994–2004
- Tom Ford's YSL Rive Gauche, 1999–2004
Buying well
- How to buy tailoring you cannot try on
- Reading a jacket in ninety seconds
- Drop, and why your size is a range
- The Neapolitan shoulder, explained without romance
- Cloth: two numbers
- Alterations: what a tailor can change and what is fixed forever
- What our condition words mean
- Why a 2008 Kiton can beat a 2024 anything
How we grade the make
- Where the five levels come from
- Excellent: full canvas, and hand-work you can count
- Very good: full canvas by machine
- Good: canvassed and machine-made
- Satisfactory: half canvas
- Mediocre: the fused front
The shop
The archiveFrom the reelsConsign your wardrobeHow we measure